Behavioural Economics - The New Frontier

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Thursday 30 March 2017, 16:00 - 18:00


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Behavioural Economics - The New Frontier

Julian House
Research Scientist, Behavioural Insights Unit
Government of Ontario 

Our Topic

Behavioural economics is the study of how cognitive and social effects impact people’s decisions. The lessons learned from behavioural economics have increasingly been used by governments to design better policies, and by business to create better products and services. In 2015, the Ontario government created the Behavioural Insights Unit, which uses principles of behavioural economics to design low-cost interventions to existing policies to get better outcomes.

Julian House, a research scientist at the Behavioural Insights Unit, will discuss the basic principles of behavioural economics, and how they are being applied in Ontario and around the world.

Our Speaker

Julian House

Julian House is a research scientist at the Ontario government's Behavioural Insights Unit (BIU). He also teaches behavioural economics and marketing at the University of Toronto’s Rotman School of Management, where he is a research fellow. His research into how behavioural science can be applied to advance public policy and social welfare aims appears in top academic journals, including the Proceedings of the National Academy of Sciences and the Behavioural Science and Policy Journal.


Location Jazz Bistro 
251 Victoria St (Just a few blocks S/E from Yonge-Dundas)
Third floor “Jazz Cellar” with the roof-top patio
DATE March 30th, 2017,  16:00 to 18:00
Price $30 for members $50 for non-members and $10 for students. 
Location Jazz Bistro
251 Victoria Street