APEBC (Victoria): Greater Victoria's Rejuvenated Tourism Industry, Paul Nursey

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Wednesday 26 April 2017, 12:00 - 13:30


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Greater Victoria’s Rejuvenated Tourism Industry


Paul Nursey, CEO, Tourism Victoria 

The Tourism Industry is back and growing rapidly.  With no let-up in site.  Come meet Tourism Victoria CEO Paul Nursey and enjoy an informative talk behind the drivers of this resurgence.



Maple Room Stickey Wicket (Strathcona Hotel) 919 Douglas Street, Victoria, BC

Date: Wednesday, April 26, 2017

Time: 12:00 PM – 1:30 PM 

Cost: APEBC and CABE members in good standing $20, others $30. Lunch is included.


Please register online at: www.cabe.ca/apebcstore

A credit card is required. Charges include GST. Registration closes 5 p.m. Monday, April 24, 2017. 

For more information on APEBC, visit our website: http://www.apebc.ca 



About the Speaker

Paul Nursey joined Tourism Victoria in January 2014. He is an experienced and respected senior tourism leader and progressive tourism marketing, strategy and branding expert with 20 years of tourism-related leadership and management experience. He has held leadership positions with the Canadian Tourism Commission, Rocky Mountaineer Rail Tours, Mount Seymour Resorts and Tourism Vancouver - the Greater Vancouver Convention and Visitors Bureau. Widely regarded as one of Canada’s top tourism policy minds, Paul serves on the boards of the Tourism Industry Association of British Columbia, the Tourism Industry Association of Canada and the South Island Prosperity Project. Paul holds a degree in Regional Planning from Simon Fraser University, has completed the Executive Development in Tourism program from the University of Hawai’i at Mãnoa and is currently tackling an online MBA program with the University of Massachusetts Amherst. 

During his tenure at Tourism Victoria, Paul has transformed the organization using the Balanced Scorecard performance management framework. In 2016, Paul successfully negotiated a new funding relationship with local hoteliers, the City of Victoria and Province of B.C. that enables Tourism Victoria to better execute strategic planning over the medium term.